Brexit presents unique opportunities for food production companies across Europe to strengthen their position in the global market. Here are some key strategies to leverage.

CAPITALIZING ON INCREASED DEMAND IN THE UK

Despite the complexities introduced by Brexit, Belgian food and drink exports to the UK have seen remarkable growth. In 2022, exports increased by 33% compared to 2019, with beverages, prepared vegetables, and dairy products leading the surge. This trend suggests that British consumers continue to value Belgian products, presenting an opportunity for Belgian companies to strengthen their brand presence in the UK.

LEVERAGING STRATEGIC LOGISTICS AND TRADE INITIATIVES

The strategic locations of Belgium and the Netherlands have become even more advantageous post-Brexit. Initiatives like Flanders’ Gateway²Britain aim to streamline trade between the UK and the EU by reducing bureaucratic hurdles. This digital platform allows traders to input data once, which is then shared with all relevant supply chain and logistics partners, facilitating smoother trade operations.

NAVIGATING REGULATORY CHANGES PROACTIVELY

With Brexit, UK food regulations are diverging from EU standards. This means European producers must stay informed about evolving labelling, food safety, and packaging requirements to ensure smooth trade. Companies that proactively adapt will have an edge over competitors struggling with compliance issues.

• Opportunity: Position your company as a trusted, Brexit-compliant supplier that ensures hassle-free trade with the UK.
• Actionable Step: Work with trade bodies and legal experts to ensure all certifications, labelling, and paperwork meet new UK standards.

DEVELOPING ORGANIC PRODUCTS

To differentiate themselves, producers can innovate by offering value-added products that cater to changing consumer demands. Organic, sustainable, and premium goods are in high demand and can help companies secure loyal customer bases in post-Brexit markets. For example, a recent survey by Eurostat showed a 25% increase in demand for organic products across Europe from 2019 to 2023. Additionally, premium and sustainably sourced items are experiencing double-digit growth in the UK, as consumers prioritize quality and environmental impact.

TARGETING NEW MARKETS

While some companies may focus heavily on mitigating Brexit’s impact, others can diversify by expanding their presence in international markets. Building strong trade relationships within the EU and beyond can offset any potential losses from UK trade disruptions

CONCLUSION

In summary, while Brexit has introduced challenges, it has also opened avenues for Belgian and Dutch food companies to innovate, expand, and strengthen their positions both within the EU and in the UK market. By leveraging strategic initiatives, enhancing supply chain resilience, and adapting to new regulatory landscapes, these companies can turn post-Brexit challenges into growth opportunities.

For expert logistical support and tailored solutions to navigate the complexities of post-Brexit trade, consider partnering with Capital Transport. With experience in efficient supply chain management and cross-border transportation, we can help your business thrive.

We are BRC AA accredited, with over 50 years of combined logistics experience.